About Us

Ms. Nisha Shrivastava brings with her more than 24 years of experience in travel and tourism industry. She has worked with Air Cruise, Indo China Services (DMC), Pegasus Incoming (DMC), Asia World Indonesia (DMC) Grand Mirage Resort-Bali and Samabe Bali Suites and Villas. Her rich and varied experience in handling International and domestic clients with ease and proficiency with complete understanding of the market dynamics remains her forte.

We provide integrated sales and marketing consultancy and solutions to hotel companies, destination management companies and tourism boards seeking to set up operations and do business in India. The core idea driving all sales and marketing strategies is to make the client stand apart. The Sales and Marketing Company was formed with an objective of offering a measurable and growth centric services to its clienteles which will result in increased market share in the most cost efficient way. Sunrise Representations enables clients to create and execute well planned and well ideated Sales, Marketing and PR strategies, which are geared towards reaching out to the target audience effectively.

Our Mission

To be the preferred representation company for destination management companies, Hotels in India, International hotel groups and other travel-related products. We seek to make a mark by adapting effective strategies in the three vital areas of: Sales, Marketing and PR to enhance the image of the brands. The aim is to achieve a significant upswing in the ever-evolving tourism marketplace.

Our Expertise

We bring to the table the following, surely but not limited to:

• Value addition on the back of a broad customer base of travel agents, associations, aggregators and corporate clients.
• First rate sales and marketing campaigns.
• Amplification in Media through targeted campaigns and PR.

After conducting a robust research and creating a ‘sales and marketing’ plan specific to your property, we have identified your target markets and recommend the following actions:

• Sales calls to targeted markets, companies and agencies Pan-India
• Facilitation of contracting / RFP processes if required for all market segments
• Monthly reports for your reference, review and future action
• Promotion of special offers and news through our marketing channels
• Brochure and collateral distribution in key events
• Targeted PR activity and exposure to target markets
• Travel Agency product training
• Organization and co-ordination of key press and trade educational / familiarization visits
• Attendance at National and International travel trade and consumer events/fairs
• Roadshows, workshops and travel conferences to tap the huge potential of India’s outbound travel
• Regular communication with principle client’s sales team for coordination and feedback
• Maintaining Positive Relations within the Global Travel Industry
• To keep a tab on competition information and strategy